Strategic Social Media Advisory for Established Brands

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Social Media Strategy Consulting

Expert Guidance to Optimize Your Social Media Program

Starting at $5,000 per project

Is Your Social Media Program Actually Delivering Results?

You've invested in social media - paid ads, organic content, influencer marketing, a team. Revenue is flowing. Your brand has presence.

But something's off:

  • Your ad spend keeps increasing but ROI is flat (or declining)

  • Organic engagement has plateaued and you're not sure why

  • You're investing in social but can't clearly tie it to business outcomes

  • Your team is busy posting but lacks strategic direction

  • You're preparing for a major launch and need expert validation

  • Industry best practices have evolved and you're not sure if you're keeping up

You don't need someone to manage your accounts. You need someone who can see what you can't - and tell you exactly how to fix it.

Strategic Advisory gives you access to nearly 20 years of social media expertise across Fortune 500 brands and startups - applied to your specific challenges through audits, strategic planning, and expert guidance.

What Can Strategic Advisory Address

This is high-level consulting and strategic planning - not hands-on execution.

Book Meta Ads Strategy Call

Comprehensive Social Media Audits

Deep analysis of your current paid and organic social performance:

  • Campaign structure and optimization assessment (Meta, TikTok, LinkedIn ads)

  • Organic content performance analysis across platforms

  • Audience targeting and segmentation evaluation

  • Creative and messaging effectiveness review

  • Conversion tracking and attribution analysis

  • Competitive benchmarking and industry positioning

  • Budget allocation and efficiency assessment

Deliverable: Detailed audit report with prioritized recommendations, performance benchmarks, and strategic roadmap.

Strategic Social Media Program Planning and Roadmaps

Strategic Social Media Consulting

Clear, actionable plans aligned with your business objectives:

  • Quarterly or annual social media strategy development

  • Channel selection and resource allocation guidance

  • Campaign architecture for sustainable scaling

  • Content pillar and messaging framework creation

  • Audience segmentation and targeting strategies

  • KPI definition and measurement frameworks

  • Team structure and workflow optimization

Deliverable: Strategic roadmap document with timelines, priorities, responsibilities, and success metrics.

Campaign Strategy Development

Blueprint for launches, promotions, and major initiatives:

  • Integrated paid and organic campaign planning

  • Go-to-market strategy for new products or services

  • Seasonal campaign roadmaps (Black Friday, peak seasons, events)

  • Multi-platform campaign coordination

  • Budget modeling and forecasting

  • Creative brief development and messaging guidance

  • Launch timeline and execution checklist

Deliverable: Complete campaign strategy with creative briefs, budget allocations, timelines, and measurement plan.

Paid Media Optimization Consulting

Paid Media Strategy & Optimization

Expert guidance to improve advertising efficiency:

  • Meta Ads (Facebook & Instagram) strategy and structure review

  • TikTok advertising roadmap and best practices

  • LinkedIn ads strategy for B2B lead generation

  • Cross-platform budget allocation optimization

  • Funnel optimization and conversion improvement

  • Retargeting and audience segmentation strategy

  • Ad creative testing frameworks and processes

Deliverable: Paid media strategy document with platform-specific recommendations, testing roadmaps, and scaling plans.

Team Social Media Training

Team Training & Guidance

Equip your internal team with frameworks and best practices:

  • Hands-on training sessions (virtual or in-person in Austin, TX)

  • Custom playbooks and SOPs for your business

  • Social media management workshops

  • Paid advertising training and certification prep

  • Analytics and reporting training

  • Content creation and brand voice workshops

  • Community management and customer service protocols

Deliverable: Training materials, recorded sessions, custom playbooks, and certification of completion.

Who Strategic Advisory Is For

✓ Established businesses ($1M-$50M+ revenue) with existing social media programs
✓ Marketing leaders needing expert validation before major investments
✓ Companies preparing for product launches, rebrands, or market expansion
✓ Organizations with internal teams who need strategic direction
✓ Brands experiencing performance plateaus or declining returns
✓ Businesses evaluating agencies or building internal capabilities

This is perfect if you:

  • Have a team to execute but need strategic guidance

  • Want objective, third-party assessment of current performance

  • Are making major social media investments and need expert validation

  • Need to upskill your internal team with industry best practices

  • Have specific strategic challenges requiring specialized expertise

  • Want to ensure you're competitive and following current best practices

The Strategic Advisory Process

1. Discovery Call (Complimentary)
30-45 minute conversation to understand your challenges, goals, current state, and determine if advisory is the right fit.

2. Proposal & Scope Agreement
Custom proposal outlining project scope, deliverables, timeline, and investment. You approve before we begin.

3. Information Gathering
Access to your accounts, analytics, team, and any relevant documentation. Pre-work questionnaire to maximize efficiency.

4. Analysis & Strategy Development
Deep-dive research, analysis, and strategic planning. Timeline varies by project scope (typically 1-3 weeks).

5. Presentation & Delivery
Comprehensive presentation of findings, recommendations, and strategic roadmap. Virtual or in-person (Austin, TX or client location with travel costs covered).

6. Implementation Support (30-60 days)
Email and call support as your team implements recommendations. Answers questions, provides clarification, troubleshoots challenges.

7. Follow-Up Review (Optional)
Optional 30-60 day check-in to review implementation progress and refine approach based on early results.

Investment

Project-Based Advisory: Starting at $5,000

Typical Project Ranges:

  • Social Media Audits: $5,000-$8,000

  • Campaign Strategy Development: $8,000-$15,000

  • Annual Strategic Planning: $10,000-$20,000

  • Team Training Programs: $7,000-$12,000

  • Ongoing Advisory Retainer: $3,000-$5,000/month

Pricing Factors:

  • Project complexity and scope

  • Number of platforms and channels

  • Team size and training needs

  • Timeline and urgency

  • Follow-up support requirements

All projects are scoped individually based on your specific needs.

Frequently Asked Questions About Strategic Advisory

How is this different from ongoing management?
Strategic Advisory is consulting and planning - you get the strategy and recommendations, your team executes. Ongoing management (Ads Partner Retainer or Organic Social Management) is hands-on execution where I manage campaigns and content for you.

Can you do both advisory and execution?
Absolutely! Many clients start with an audit or strategy project, then transition to ongoing management. Or we combine advisory for high-level strategy with execution support for specific channels.

What if we don't have a team to execute recommendations?
We can discuss execution support through our management services, recommend hiring plans, or connect you with trusted implementation partners.

How long does a typical project take?
Many advisory projects are completed within 3-5 weeks from kickoff to final delivery. Complex projects (annual planning, comprehensive audits) may take 5-6 weeks.

Do you sign NDAs?
Yes, absolutely. Confidentiality is standard for all advisory engagements.

What access do you need?
Typically: view-only access to ad accounts and analytics, sample content, team interviews, and any relevant strategic documents. We'll discuss specific needs during scoping.

Can you attend our team meetings or planning sessions?
Yes! Many advisory projects include attendance at key meetings, especially for annual planning or campaign strategy projects. We'll include this in the project scope.

What if we need ongoing strategic support?
We offer monthly advisory retainers ($3,000-$5,000/month) for ongoing strategic consultation, monthly reviews, and continuous optimization guidance.

Do you work with agencies on behalf of clients?
Yes! Some clients hire us to evaluate their agency's work, provide strategic direction to their agency, or act as an extension of their team overseeing agency execution.

What industries do you work with?
We've worked across ecommerce, SaaS, B2B services, professional services, education, travel and vacation rentals, healthcare, and more. The fundamentals of effective social media strategy apply across industries.

Can we break a large project into phases?
Absolutely. For budget or timeline reasons, we can structure projects in phases. For example: Phase 1 - Audit, Phase 2 - Strategy Development, Phase 3 - Team Training.

What if we implement recommendations and need follow-up help?
All advisory projects include 30-60 days of email support. Beyond that, we can schedule follow-up calls, mini-audits, or transition to ongoing advisory retainer.

Do you provide references?
Due to NDAs and client confidentiality, I don't publicly share client names. However, during discovery calls, I can discuss relevant approaches (without revealing client identities).

Get In Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.