Who is Jenn Mangold and what qualifies her to coach executives?

Jenn Mangold has 18+ years as a Social Media Director at Indeed, Vrbo (Expedia Group), 3M/Solventum, and Aceable. She started the social media program at HomeAway and grew it through an IPO and Expedia acquisition. She's rebuilt programs at Indeed across 12 global markets, launched programs from zero during a Fortune 500 corporate spin-off at Solventum, and managed teams of up to 16 people across four continents. She's influenced $165M+ in attributed revenue.

Executive Social Media Coaching for Marketing Leaders | The Social Growth Group

The Problem Nobody Talks About

Most marketing executives inherited social media as a line item on their org chart. They make decisions about Meta ads budgets, influencer partnerships, content strategy, platform priorities, and attribution models based on what their team or agency tells them. That's not leadership. That's delegation without context.

The VP who greenlights a $500K influencer deal but can't evaluate whether the creator's audience actually converts. The CMO who signs off on a Meta ads strategy but doesn't understand why CPA spiked 40% last quarter. The Director who's building a social team for the first time and doesn't know whether to hire a strategist or a community manager first.

You don't need to run the programs yourself. You need to understand them well enough to make decisions that don't waste money, time, or headcount.

This coaching is for the executive who's smart enough to know what they don't know, and wants to close that gap with someone who's been in their seat.

Coaching Tracks

Each track maps to a specific gap executives face when leading social media programs. Pick one or combine them based on where you need depth.

Track 01

Meta Ads & Paid Social Strategy

Budget architecture, campaign structure, audience targeting strategy, ROAS measurement through tools like LiftLab and Meta Business Manager, and how to evaluate whether your agency or team is actually performing. Know what questions to ask before you sign off on the next media plan.

Track 02

Influencer Program Architecture

How to build and evaluate influencer programs, from agency-led creator partnerships to in-house programs on TikTok and Instagram. Performance tracking, paid amplification of creator content, contract structures, and how to measure whether influencer spend is actually driving conversions or just impressions.

Track 03

Organic Social Strategy & Content

Platform-specific content strategy across Instagram, TikTok, LinkedIn, and YouTube. How to structure a content calendar that connects to business objectives. Employee advocacy programs. When organic drives value on its own and when it needs paid behind it to move the needle.

Track 04

Building & Managing Social Media Teams

Hiring plans, team structure, role definitions, when to use agencies versus in-house, transitioning to Agile marketing workflows, governance frameworks in tools like Sprinklr and Sprout Social, and how to scale a program from one person to a global team. This is the operational playbook.

Track 05

Social Media Through Business Transitions

Managing social during an IPO, acquisition, corporate spin-off, rebrand, or major restructure. Communications strategy, stakeholder coordination, global team alignment, and maintaining brand consistency when the brand itself is changing. Coached from direct experience through all of these scenarios.

Track 06

Executive Presence & Reputation Management

Building your personal presence on LinkedIn. Strategic thinking around using your voice to deliver on business objectives without compromising your reputation. How to respond publicly on social media as a leader, crisis communications planning, and social listening programs that protect the brand.

Track 07

AI Tools for Social Media Operations

Which AI tools are worth your team's time, how to integrate them into content development and analytics workflows, and what the productivity gains actually look like. Practical implementation, not theory. Includes workflow automation, AI-assisted content creation, and using AI for social listening and reporting.

Track 08

Measurement, Attribution & ROAS

Connecting social media to revenue. Setting up measurement frameworks that your CFO will take seriously. Paid social ROAS programs, organic attribution approaches, and how to build reporting that ties social performance to P&L targets instead of vanity metrics.

Built for Marketing Executives

This coaching is for people who make decisions about social media programs, budgets, and teams. Not for people who run the day-to-day.

Titles

Chief Marketing Officers (CMOs)
Fractional CMOs
Vice Presidents of Marketing
Directors of Marketing
Heads of Growth
Startup Founders running marketing

Situations

Inherited social media on your org chart
Building a social program from zero
Leading social through a rebrand, acquisition, or spin-off
Scaling from one person to a full team
Evaluating agency performance with no benchmark
Trying to tie social media spend to revenue

Sound Familiar?

These are the conversations that usually start a coaching engagement.

"We're spending $1M on social and I can't tell the board what we're getting for it." You need a measurement framework that connects social to P&L.

"Our agency keeps telling me the campaigns are performing but leads aren't growing." You need someone who can audit what the agency is actually doing.

"We just spun off from our parent company and I need to stand up social from scratch." You need the playbook for building a program during a corporate transition.

"I've never managed a social team before and I need to hire three people this quarter." You need to know what roles to hire, in what order, and what to look for.

"Our CEO wants to invest in influencer marketing and I don't know how to evaluate the proposals." You need to understand program architecture and performance measurement.

"I need to be more visible on LinkedIn but I'm worried about saying the wrong thing." You need a framework for executive presence that protects your reputation.

Corporate Training & Workshops

For leadership teams and marketing departments that need to level up on social media strategy together. Half-day and full-day formats, delivered virtually or on-site.

Half-Day Workshop

Social Media Strategy for Leadership Teams

Built for cross-functional leadership teams who make decisions about social media but lack shared language and frameworks. Covers platform strategy, budget allocation fundamentals, measurement basics, and how to evaluate agency and team performance.

Platform-by-platform strategy overview for non-practitioners
Budget allocation frameworks for paid and organic
How to read social media reporting without vanity metrics
Agency evaluation criteria and red flags

Full-Day Workshop

Social Media Team Acceleration

For marketing teams that need to compress months of strategic planning into a single day. Hands-on working sessions where your team leaves with executable plans, governance frameworks, and clear role definitions.

Content strategy buildout with platform-specific calendars
Paid social campaign architecture and ROAS frameworks
Influencer program design and vendor evaluation
AI tool integration for content and analytics workflows
Team structure, hiring plans, and role definitions

Book a Clarity Call to Scope Your Workshop

Three Ways to Start

Start Here

$197

The Clarity Call

60-minute working session. Bring your biggest social media question or challenge. You'll leave with a recording, a clear diagnosis, and specific next steps. Not a sales call.

Book Now

Ongoing

Custom

Strategic Advisory

Ongoing access to senior social media leadership. Regular sessions, async support, and strategic guidance as situations evolve. For executives who need a trusted advisor on call.

Learn More

Intensive

Custom

Power Day

A full-day intensive for you or your team. Strategy, frameworks, tools, and hands-on work compressed into a single day. Walk out with a plan you can execute immediately.

Learn More

Your Coach

Jenn Mangold

Social Media Director, 18+ Years

Jenn was selected by HomeAway's CEO to start the company's first social media program. She grew it from a team of one to a team of 16, managed it through an IPO, the Expedia Group acquisition, multiple organizational restructures, and the rebrand to Vrbo. She led social media campaigns for two Super Bowls, built and launched a branded apartment inside the Eiffel Tower during UEFA in Paris, and led a global partnership with Disney. Thirteen years inside one company, through every kind of business transition social media touches.

At Indeed, she rebuilt social media strategy and operations for a global team of 14 across 12 markets. She led influencer campaigns resulting in 12 industry awards across 5 countries, grew the social footprint by 75%, delivered $7M+ in incremental revenue through social-first creative campaigns, and led social media for a Super Bowl campaign.

At Solventum, she built the entire paid and organic social program from zero during the spin-off from 3M Healthcare. Five business verticals, six global strategists, governance and compliance frameworks in a regulated industry, and tripled qualified leads through Meta and LinkedIn ad campaigns.

At Aceable, she was their first Director of Social Media. Scaled the department from 3 to 6, transitioned agency work in-house, launched influencer programs on TikTok and Instagram, and integrated AI tools into content and analytics workflows, increasing team productivity by 35%.

18+ Years

$165M+ Revenue

16 Largest Team

12 Global Markets

Common Questions

What is executive social media coaching?

It gives marketing leaders hands-on guidance in areas they own but didn't come up through: Meta ads budget allocation, influencer program architecture, organic content strategy, team structure, measurement and attribution, and AI tools. It's not training for beginners. It's strategic guidance for executives making high-stakes decisions about social media programs.

How is this different from hiring a social media agency?

An agency executes on your behalf. Coaching builds your ability to lead, evaluate, and make decisions about social media programs yourself. You walk away understanding how to structure a team, allocate budgets, evaluate agency performance, measure ROAS, and build governance frameworks. The goal is to make you a better executive, not to create a dependency.

Do you coach on Meta ads and influencer marketing specifically?

Yes. Meta ads architecture, budget allocation, ROAS measurement, and campaign evaluation are core coaching topics. On the influencer side, Jenn has built both agency-led and in-house creator programs, launched influencer campaigns resulting in 12 industry awards across 5 countries, and grown Instagram conversion by 75% through co-created influencer content at Vrbo.

Can you help with social media during a corporate transition?

This is one of the most specific things Jenn coaches on. She managed social through HomeAway's IPO, the Expedia Group acquisition and rebrand to Vrbo, and built Solventum's entire social program from zero during its spin-off from 3M. If your company is navigating an IPO, acquisition, spin-off, or rebrand and social media is part of the communications strategy, this coaching is built for that.

Do you offer social media training for corporate teams?

Yes. Half-day workshops cover social media strategy fundamentals for leadership teams who make decisions about social but didn't come up through it. Full-day Team Acceleration workshops are hands-on working sessions where your marketing team leaves with content calendars, campaign architectures, governance frameworks, and hiring plans. Both are available virtually or on-site.

How much does executive social media coaching cost?

It starts with a $197 Clarity Call. 60 minutes focused on your specific situation. Ongoing Strategic Advisory and intensive Power Day sessions are available at custom pricing based on scope.

I'm a fractional CMO. Is this relevant to me?

Very. Fractional CMOs often land in companies that need social media leadership built or rebuilt, and you're expected to know how to do it across different industries, company sizes, and business stages. This coaching gives you the frameworks and operational playbooks to stand up or fix social media programs faster for your clients.

Executive Social Media Coaching for Marketing Leaders