Social Media Strategy for Businesses Ready to Scale.
The Social Growth Group is a social media strategy consulting firm that helps growing businesses turn social media into a real growth channel. No fluff, no busywork, no posting for the sake of posting.
Brands Jenn Has Led Marketing For
Select Consulting Clients
Meet the Founder
Jenn Mangold
Jenn spent nearly two decades building and running social media programs for some of the most recognized brands in the country. She led organic social, paid media, influencer campaigns, and marketing AI initiatives across Indeed, Expedia/Vrbo (formerly HomeAway), 3M/Solventum, and Aceable.
The work that grew those programs the most: content strategy, influencer partnerships, paid ads, and strategic planning. At HomeAway and Vrbo, she ran social strategy through two Super Bowl campaigns, managed activations at the Eiffel Tower and UEFA Euro, and oversaw a Disney partnership. At Indeed, she led the brand through another Super Bowl and built the paid social infrastructure that scaled globally. At Solventum, she tripled qualified leads through Meta and LinkedIn ad campaigns.
The common thread across all of it: building systems that connect social media to actual business outcomes. Not vanity metrics. Revenue, leads, and audience growth you can measure.
$165M+ in revenue influenced across Indeed, Vrbo, Solventum, and Aceable through paid and organic social media programs.
Why She Started The Social Growth Group
Jenn started consulting in 2015 to begin helping small businesses who needed expertise to solve problems, generate leads and grow revenue. In 2025, she launched The Social Growth Group to bring Fortune 500 strategy to companies that don't have a Fortune 500 budget. She also serves as Fractional CMO and Startup Advisor for HeatSense.
The small and medium sized service businesses she works with are run by busy owners who know they need to scale their marketing efforts. What they don't have is the time, systems, or experience to turn social media into a real growth channel. That's the gap she fills.
She's here to be an extension of your team, solve problems, fill gaps and work directly with founders and marketing leaders to use marketing to support business growth goals.
The Track Record
2007 – 2020
HomeAway / Vrbo
Social Media Lead
Led social strategy through 2 Super Bowl campaigns, a Disney partnership, and activations at the Eiffel Tower and UEFA Euro. Built the organic and paid social programs from the ground up over 13 years.
2020 – 2023
Indeed
Global Social Media Lead
Ran the brand's Super Bowl social strategy and built paid social infrastructure that scaled across global markets. Managed multi-million dollar budgets across Meta and LinkedIn.
2023 – 2025
3M / Solventum
Paid Social & AI Lead
Tripled qualified leads through Meta and LinkedIn ad campaigns. Launched AI-powered marketing workflows for content and campaign optimization.
2025 – 2026
Aceable
Director of Social & Paid Media
Ran social media and paid advertising programs for the edtech brand, driving customer acquisition through paid social and organic content strategy.
2015 – Present
Independent Consulting
Social Media Strategy Consultant
Started consulting alongside full-time roles in 2015. Has worked with small and mid-sized businesses on social strategy, paid media, and AI marketing systems ever since.
2025 – Present
The Social Growth Group
Founder
Launched The Social Growth Group to bring Fortune 500 social media strategy consulting to growing businesses. Full-service social media, paid ads, AI automation, and executive coaching.
2025 – Present
HeatSense
Fractional CMO / Startup Advisor
Advising the startup on marketing strategy, go-to-market positioning, and digital growth as a fractional CMO.
Credentials
AI Certifications
Ongoing education in AI tools, systems, and marketing applications — applied directly to client work.
How We Work
Strategy First. Always.
Every engagement starts with understanding your business goals, your audience, and your competitive landscape. From there, we build the plan.
Start With the Business Goal
We don't start with "what should we post?" We start with "what does this business need to grow?" Social media is the channel. Revenue, leads, and audience growth are the objective.
Paid and Organic Together
Organic builds brand. Paid drives measurable results. You need both working together. In 2026, organic reach alone won't move the needle, and paid without a brand behind it burns money.
AI Where It Makes Sense
AI should handle your data infrastructure, automate repetitive workflows, and speed up content production. It shouldn't replace human judgment on creative strategy. We help you build AI systems that save time without sacrificing quality.
Execution, Not Just Plans
Strategy is worthless if it sits in a deck. If you need help beyond the plan, we handle execution: content calendars, ad campaigns, influencer programs, and ongoing optimization. You focus on running the business.
What We Believe
"Just Make It Go Viral" Is a Myth
In 2026, social media is pay-to-play. You can build a strong brand through organic content, but it takes time, consistency, and paid support. Anyone who tells you they can "just make something go viral" doesn't understand how the platforms work.
AI Needs a Human in the Loop
We use AI across our work, and we teach clients to do the same. But consumers are getting better at spotting AI-only content. The brands that win will use AI to handle infrastructure and speed, then put humans in charge of creative and strategy.
Most Businesses Have the Wrong Problem
They think they need more content. They actually need a strategy. Posting five times a week without a plan isn't marketing. It's just noise.
Vanity Metrics Don't Pay the Bills
Followers and likes feel good. We optimize for what actually grows the business: leads, revenue, and audience quality. If a metric doesn't connect to a business outcome, we don't chase it.
What We Offer
Services
Social Media Strategy
Full-service social media strategy consulting: audits, content strategy, paid media, AI integration, and ongoing management.
View All ServicesVacation Rental Marketing
Social media and paid advertising built specifically for vacation rental companies. 13 years of Vrbo insider experience behind every campaign.
Learn MoreFractional CMO / Fractional VP of Marketing
Full marketing leadership for startups and growing businesses — without the full-time hire. Strategy, team oversight, CRM buildout, and go-to-market execution.
Learn MoreFrequently Asked Questions
Who is behind The Social Growth Group?
Jenn Mangold, a social media strategy consultant with nearly 20 years of experience at Indeed, Expedia/Vrbo, 3M/Solventum, and Aceable. She's managed multi-million dollar paid social budgets and influenced over $165M in revenue across those programs.
What types of businesses do you work with?
Primarily small and mid-sized businesses that need a social media strategy built for growth. Vacation rental companies, service-based businesses, and marketing leaders looking for executive coaching are the most common fit.
How is this different from a typical social media agency?
Agencies hand you a content calendar and call it strategy. Our social media strategy consulting starts with your business goals and builds backward: who your audience is, where they are, what messages drive action, and how paid and organic work together to grow your bottom line. The plan comes first. Execution follows.
Do you handle execution or just strategy?
Both. Some clients need a strategic plan they can execute internally. Others need us to run everything: content creation, ad management, influencer programs, reporting. We'll scope the right fit during a clarity call.
Ready to Fix What's Broken?
Book a clarity call. We'll look at what you're doing now, identify what's not working, and map out a plan to get your social media driving real results.