Stop Guessing. Start Growing.
Social Media Strategy Consulting
for Service Businesses
Social media strategy consulting and digital marketing for service businesses and funded startups. Based in Austin, TX, serving clients nationwide. Paid ads, organic social, and AI marketing built by a strategist with 20 years of Fortune 500 experience and $165M+ in attributed revenue.
Services
What We Build
Social media strategy consulting, paid advertising, and digital marketing services. Every engagement starts with your goals and ends with a plan you can execute.
Fractional CMO
Full marketing leadership for startups and growing businesses. Strategy, sales team oversight, systems, new business development — the whole function, not just campaigns.
Founder-Led Companies · Custom Scope · Currently Accepting ClientsPaid Social Ads
Meta ads strategy, setup, management, and optimization. First campaign to six-figure budgets.
Setup or RetainerOrganic Social
Content strategy, creation, scheduling, and community management across all platforms.
Audit or ManagementAI & Marketing Audits
Workflow audits, tool recommendations, and implementation guidance. Paid, organic, or AI focused.
$497 Health CheckVacation Rentals
Social, ads, direct booking strategy, listing optimization, and website audits from a 13-year Vrbo insider.
SpecializedExecutive Coaching
Social media coaching for CMOs, VPs, and marketing directors. Meta ads, influencer programs, team building.
Strategic AdvisoryContent Packs
Industry-specific Canva templates, custom content plans, and done-for-you posting for service businesses.
Starting at $67SEO, Web & More
SEO, website builds, Google Ads, email marketing, content strategy, and marketing automation. One team.
Full StackBrands Jenn Has Led Marketing For
Consulting Clients
Vacation Rental Marketing
Built by a 13-Year Vrbo Insider
Your social media marketing strategy is built by someone who lived inside the vacation rental industry from startup to IPO to Expedia Group acquisition.
- Social media strategy and management
- Meta ads for direct bookings
- Listing optimization
- Website audits
- Content calendars and creation
- Brand positioning for owners and property managers
Meet the Founder
Jenn Mangold
Founder & Lead Strategist
Jenn joined HomeAway as an early employee and built their social media program from scratch. She was there for 13 years, through the IPO, the rebrand to Vrbo, and the Expedia Group acquisition.
Before and after HomeAway/Vrbo, she led digital marketing and paid media programs at Indeed, 3M, and Aceable. $165M+ in attributed revenue across those programs.
The Social Growth Group exists because growing businesses deserve the same caliber of social media strategy that Fortune 500 brands get, without the Fortune 500 budget.
"Strategy first. Then execution. Everything else is noise."
Read Jenn's Full StoryWhere to Start
Four Ways In
Start Here
Discovery Call
A quick conversation about your business, goals, and what's not working. We'll point you to the right service.
Schedule NowGet Direction
The Clarity Call
60-minute working session. Pick your focus: Meta ads, organic social, or AI. Actionable next steps in hand before you hang up.
Book NowGo Deeper
The Health Check
Audit your ads, social presence, or AI opportunities. Written report with prioritized action plan.
Learn MoreOngoing
Projects & Retainers
Custom projects or monthly retainers built around your business needs. Ads management, social strategy, content, coaching.
Let's TalkFrequently Asked Questions
What does a social media strategy consultant do?
Audits your current social presence, identifies gaps in your paid and organic efforts, and builds a plan tied to revenue goals. Start with a free discovery call to figure out the right fit, or book a Clarity Call ($197) for 60 minutes of focused direction.
How much does social media consulting cost?
Start with a free discovery call. From there: content packs at $67, a Clarity Call at $197 (60-minute strategy session), a Health Check audit at $497 (written report with prioritized action plan), and custom project or retainer engagements priced based on scope.
Should I hire a consultant or an agency?
A consultant gives you senior-level strategy without the overhead of an agency retainer. Most agencies assign junior account managers to your business after the pitch. Here, the founder (20 years, Fortune 500 experience) does the strategy work directly.
Do you work with businesses outside of Austin?
Yes. All strategy sessions, audits, and consulting are delivered remotely. The business is based in Austin, Texas, but the client base includes vacation rental owners, med spas, contractors, restaurants, and tech startups nationwide.
Is a social media audit worth it for a small business?
If you're spending money on ads or time on content and can't measure what's working, yes. The Health Check ($497) identifies wasted ad spend, content gaps, and missed opportunities. Most clients recoup the audit cost within the first month by cutting underperforming campaigns.
What's the difference between a Clarity Call and a Health Check?
The Clarity Call ($197) is a live 60-minute working session where you get real-time strategy advice and leave with next steps. The Health Check ($497) is a written audit. We review your accounts offline, analyze the data, and deliver a detailed report with prioritized recommendations. The call is for direction. The audit is for diagnosis.
Do you handle execution, or just strategy?
Both. We run Meta ad campaigns, manage organic social accounts, build websites, write content, set up email marketing, and handle paid search. If you need someone to do the work, not just tell you what to do, that's what the retainer and project options are for.
Ready to Fix What's Broken?
Start with a free discovery call. We'll figure out where you are, what's not working, and which service fits. Or jump straight into a Clarity Call ($197) for 60 minutes of focused strategy from a 20-year marketing veteran.
Already know what you need? Book a Clarity Call — $197
Your Partner for Results-Driven
Social Media
The Social Growth Group helps service businesses and funded startups turn social, paid media, and AI into systems that support revenue, reduce guesswork, and free up time.
Steal these Guides!
Exact Prompts I Use to Create High-Converting Content & Ads
for Service Businesses.
The “$5 ad formula” to get new customers
Social Media growth you can measure
Stop guessing what works on social media. From strategy to execution, we help brands show up consistently, engage authentically, and stand out where it matters most, in front of your ideal customers, while driving positive ROI.
We can help you scale your organic social media, set up AI systems and tools to drive efficiency, and manage your paid social media campaigns.
Why work with The Social Growth Group?
Business owners know social media matters; they just don't have the time, team, or confidence to make it work consistently. That's exactly the gap we fill.
The Social Growth Group was founded by Jenn Mangold. With 20 years leading digital marketing, social media and influencer marketing for brands like Indeed, Vrbo, 3M, and Aceable. Her career was built on driving measurable business results; $165M+ in revenue, 3B+ views and engagements through programs that scale with smart systems and AI. We've translated everything that works at that level into strategies and systems designed for growing businesses without big marketing departments.
We start with a strategy that connects to business goals, backed by execution in paid and organic social, and powered by AI systems that make it sustainable without a massive team.
Whether you need help with Facebook and Instagram ads, social content, influencer partnerships, or just want someone to look at what you're doing now and tell you what's working, we meet you where you are and build from there.
Who do we work with?
Service-based businesses across industries. Jenn has deep expertise in travel, vacation rentals, tech, and education (coaches, course creators), but our strategies can be employed by any service-based business.
Brand Experience
Where should you start?
The Clarity Call - Ask me Anything
$197 for up to 60 minutes
This is a working session, not a sales call. You'll leave with clear next steps you can implement immediately.
Paid, Organic Social Media or AI Focused - combine all 3 if you’d like!
The Health Check - Audit Your Marketing
$497 Audit
What are you doing and how is it working?
You choose what you’d like to audit - your Meta ads, your social media content and accounts, AI implementation opportunities.
We’ll do a deep dive and let you know what the best action plan will be.
The Quick Win Sprint
$2,997
What is your big goal you need to hit?
You choose 1 goal and we run a fully executed 30-day campaign focused on achieving it.
Great option to build new leads and expand your customer list.