The Ads Partner Retainer:
Facebook and Instagram Ads Audit

A person holding a smartphone displaying social media insights and activity data.
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Full-Service Meta Ads Management for Scalable, Predictable Growth

$2,500-$3,500/month | 3-Month Minimum Commitment (kicks off with The Health Check audit)

You're Ready to Scale. You Need a Meta Ads Partner, Not a Vendor.

Your business is established. You have an offer that converts. You know Facebook and Instagram ads can drive real revenue - but managing them yourself is costing you time, money, or both.

You've tried the DIY approach and hit a ceiling.
Maybe you've worked with freelancers who ghosted or underdelivered.
Maybe you've hired agencies that treated you like account #247.

You need someone who cares about your results as much as you do. Someone who actively optimizes your campaigns daily, communicates clearly, and acts as a true extension of your marketing team.

The Ads Partner Retainer gives you exactly that: a dedicated Meta ads expert managing your Facebook and Instagram advertising with the same level of strategic rigor used by Fortune 500 brands - adapted for your business, your budget, and your goals.

How to Get Started: The Ads Audit Comes First

Book a Facebook and Instagram ads audit

All new retainer clients begin with The Ads Health Check ($497).

Why? Because jumping straight into ongoing management without understanding your current state is like building on a shaky foundation. The audit ensures:

✓ Your campaigns are set up correctly from day one
✓ We identify quick wins that can improve performance immediately
✓ You get a clear roadmap for profitable scaling
✓ We're aligned on strategy before committing to ongoing partnership

The best part? Your $497 audit fee is fully credited toward your first month of management if you move forward with the retainer.

Translation: The audit is free if you become a retainer client. You're just paying for it upfront to ensure we're the right fit and your account is ready to scale.

What's Included in Full-Service Facebook Ads Management

Computer monitor displaying Facebook Ads Manager with ad campaign data and performance chart, on a wooden desk with a coffee cup, closed notebook, and mouse.

This is comprehensive, hands-on Meta ads management:

✓ Strategic Campaign Planning & Roadmap
We start with your audit findings and build an advertising strategy aligned with your business goals.

✓ Complete Campaign Setup & Structure
Professional campaign architecture designed for performance and scalability across Facebook and Instagram.

✓ Ongoing Campaign Management & Daily Optimization
We monitor your campaigns every single day - adjusting budgets, pausing underperformers, scaling winners, and testing new approaches.

✓ Weekly Testing & Creative Refreshes
Continuous ad creative testing including static images, carousel ads, and video edits to prevent ad fatigue and find new winners.

✓ Conversion-Focused Ad Copywriting
Fresh, scroll-stopping ad copy written and optimized based on performance data.

✓ Audience Refinement & Advanced Targeting
Ongoing audience research and testing - interests, lookalikes, custom audiences, retargeting - to find your most profitable segments.

✓ Conversion Tracking & Analytics
Meta Pixel optimization, custom conversion events, and proper attribution setup so you know exactly what's driving revenue.

✓ Landing Page & Funnel Optimization Recommendations
Ongoing feedback on your landing pages, offers, and conversion funnel to maximize campaign performance.

✓ Monthly Reporting with Clear Insights
Comprehensive performance reports that tell you what's working, what we're testing, and what it means for your business - no jargon, just clarity.

✓ Regular Strategy Calls
Monthly calls (30-45 minutes) to review performance, discuss upcoming tests, and align ads with your evolving business goals.

You get enterprise-level Facebook ads management without the enterprise overhead.

See a sample implementation timeline.

Who This Meta Ads Partner Retainer Is For.

Book your Facebook Ads Audit

✓ Established businesses with a proven offer ready to scale customer acquisition
✓ Ecommerce brands doing $500K-$10M+ in annual revenue
✓ Service businesses generating consistent revenue and ready for predictable lead flow
✓ Course creators and coaches wanting a reliable enrollment pipeline
✓ Companies currently spending (or ready to spend) $3K-$5K+/month on Meta ads

This is perfect if you:

  • Have an offer that converts and want to scale profitably

  • Need dedicated, regular campaign management but can't justify a full-time hire

  • Want strategic partnership, not just campaign execution

  • Value clear communication and proactive optimization

  • Are ready to commit to consistent ad spend for 3+ months

Investment & Ad Spend Guidelines

Monthly Management Fee:

  • $2,500/month - for ad spend up to $5,000/month

  • $3,500/month - for ad spend $5,001-$10,000/month

  • Custom pricing - for ad spend above $10,000/month (contact for quote)

Ad Spend Over $5,000/month: +10% of monthly ad spend above $5,000

Minimum Commitment: 3 months (to allow proper testing and optimization)

Ad Spend Paid Directly to Meta (not included in management fee)

Example Investment Scenarios:

Scenario 1: Growing Ecommerce Brand

  • Monthly ad spend: $4,000

  • Management fee: $2,500

  • Total monthly investment: $6,500

Scenario 2: Scaling Service Business

  • Monthly ad spend: $7,500

  • Management fee: $3,500 + $250 (10% of $2,500 over $5K threshold)

  • Total monthly investment: $11,250

Why Work With The Social Growth Group

Unlike traditional agencies:

No account minimums of $10K+/month - We work with businesses spending $3K-$50K/month on Meta ads

Proactive communication - Weekly updates and monthly calls or video updates keep you informed without overwhelming you with data dumps

Industry expertise that matters - 20 years managing paid social for companies of all sizes means we've seen what works across industries, business models, and budgets

Flexible, human partnership - Your business evolves. Your strategy should too. No rigid playbooks or cookie-cutter approaches.

Audit-first approach - We start with strategy, not guesswork

What You'll Experience

📈 Predictable customer acquisition - Know your numbers and plan for growth
⏰ Time back in your day - No more living in Ads Manager
🧠 Strategic partnership - Someone who understands your business, not just your campaigns
📊 Clear visibility - Always know what's working, what's being tested, and why
💰 Improved efficiency - Lower cost per acquisition as campaigns optimize
🚀 Confidence to scale - Data-backed decisions about when and how to increase ad spend

Ready to Scale with Expert Ad Management?

Start with The Ads Health Check ($497)

We'll audit your account, create your roadmap, and determine if ongoing management is the right next step.

Remember: If you move forward with monthly management, your audit fee is fully credited to Month 1.

Frequently Asked Questions About Ads Partner Retainer

Why do I need to start with an audit?
The audit ensures we're building on a solid foundation. It identifies what's already working (so we don't break it), what needs fixing (so we don't waste your budget), and creates a clear roadmap for profitable scaling. It also helps both of us determine if we're a good fit before committing to ongoing partnership.

How long does the audit take?
You'll receive your complete video walkthrough and action plan within 10 business days of granting account access.

What if the audit shows I'm not ready for management yet?
Perfect - that's exactly why we do it first. I'll tell you honestly what you need to fix before investing in management. Maybe it's your offer, your landing page, or your tracking setup. You'll walk away with a clear action plan, and we can reconnect when you're ready.

Is the audit fee really credited to Month 1?
Yes! If you move forward with The Ads Partner Retainer after your audit, the full $497 is credited toward your first month's management fee.

Why a 3-month minimum commitment?
Quality Facebook ads optimization takes time. Month 1 is implementing audit findings and optimization. Month 2 is testing and refinement. Month 3 is where we really start seeing scalable performance. Anything shorter doesn't give us enough data to drive meaningful results.

What happens after 3 months?
Most clients continue month-to-month. You can cancel anytime after the initial 3-month commitment with 30 days notice.

Can you manage ads on other platforms (Google, TikTok, LinkedIn)?
Our packages focus on Meta (Facebook & Instagram). To add on TikTok and LinkedIn, we can discuss a custom package. For Google Ads, I can recommend trusted partners.

How involved do I need to be?
Minimal. We'll have a 30-45 minute monthly strategy call, and you'll receive weekly email updates. If you prefer, our monthly report can be delivered by video and you can send questions back to us. Beyond that, we handle everything. You can be as hands-on or hands-off as you prefer.

What if results aren't meeting expectations?
Paid advertising requires testing and iteration. We'll always be transparent about performance and communicate proactively if we need to adjust strategy. That said, results depend on many factors including your offer, pricing, market, and landing page - not just ad execution.

What's the minimum ad spend you recommend?
Ideally $3K-$5K/month minimum. Below that, Meta doesn't have enough budget to properly optimize, and the management fee becomes disproportionate to your total investment. If you're spending less, consider starting with The Quick Win Sprint to test viability first.

Do you offer payment plans?
Monthly retainer fees are due at the beginning of each month. No payment plans currently available.

Get In Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.