Done-for-You Service

Facebook and Instagram Ads Setup for Small Business

Professional Meta ads campaign setup with strategy, targeting, creative, ad copy, conversion tracking, and a personalized video walkthrough. You get a campaign built to perform from day one, and the knowledge to manage it yourself.

$1,997 | Complete Campaign Build for One Offer Get Started with The Launchpad
$1,997 One-Time Setup
7-10 Business Day Turnaround
30 Days of Email Support
2-3 Ad Creative Variations

You're Ready to Run Ads. You Don't Want to Waste Money Figuring It Out.

You've got an offer, service, or product. You know who it's for. You're ready to run Facebook and Instagram ads.

But you don't want to burn through budget on expensive trial and error. You don't want a campaign that's "good enough." You want it done right from the start.

Most business owners who try to set up Meta ads on their own make the same mistakes:

  • Choosing the wrong campaign objective
  • Targeting audiences that are too broad or too narrow
  • Writing ad copy that doesn't convert
  • Using creative that gets scrolled past in the feed
  • Setting up tracking incorrectly, or skipping it entirely
  • Building a campaign structure that can't scale later

The Launchpad gives you a professionally built Meta ads campaign: strategy, targeting, conversion tracking, creative, ad copy, and a video tutorial so you understand exactly how everything works.

What's Included in Your Campaign Setup

You get a complete, ready-to-launch Meta ads campaign built in your own Ads Manager:

  1. 1

    Strategic Campaign Planning

    We'll discuss your offer, audience, and goals to determine the right campaign objective, structure, and budget allocation before building anything.

  2. 2

    Full Campaign Build in Ads Manager

    Campaign, ad sets, and ads professionally structured for optimal performance and future scalability. Built directly in your Meta Ads Manager account.

  3. 3

    Audience Research and Targeting

    Custom audience buildout based on your ideal customer: interests, demographics, lookalikes, and retargeting segments tailored to your business.

  4. 4

    Conversion Tracking Setup

    Meta Pixel installation verification and custom conversion setup so you know exactly what's working and where your results are coming from.

  5. 5

    Ad Creative (2-3 Variations)

    Static image ads or simple video edits designed to stop the scroll and drive action. Built around your brand, your offer, and your audience.

  6. 6

    Conversion-Focused Ad Copy (2-3 Variations)

    Hooks that grab attention, body copy that builds interest, and clear calls-to-action written specifically for your offer and audience.

  7. 7

    Landing Page Review

    Quick review of your landing page or opt-in to check message match and flag anything that could hurt conversion rates.

  8. 8

    Video Tutorial Walkthrough (15-20 min)

    Personalized screen recording showing you exactly how your campaign is structured, what each element does, and how to manage it yourself after launch.

Who The Launchpad Is Built For

Coaches and Consultants
Ecommerce Brands
Course Creators
Service Businesses
DIY Business Owners

This is a good fit if you:

  • Want to launch Facebook and Instagram ads the right way from the start
  • Don't have time to learn Meta Ads Manager from scratch
  • Need professional creative and strategy but aren't ready for ongoing management
  • Want to own and control your campaign after launch

Why Professional Campaign Setup Matters

The first 30 days of a new Meta ads campaign are critical. A poorly structured campaign burns through budget while the algorithm struggles to optimize. A well-built campaign starts strong and gets better over time.

With nearly 20 years managing paid social campaigns for brands like Indeed, Expedia, and venture-backed startups, I know exactly how to structure campaigns for performance: architecture that scales as you grow, targeting that balances reach and relevance, creative and copy that converts cold traffic, and tracking that gives you real data instead of vanity metrics.

You get the same strategic setup used by Fortune 500 brands, built for your business and your budget.

How The Launchpad Works

From booking to launch-ready in 7-10 business days:

  1. Secure Your Spot Complete your booking and payment to get on the calendar.
  2. Kick-Off Strategy Call (30 min) We'll discuss your offer, audience, goals, and assets. I'll ask questions to understand what success looks like for your business.
  3. Share Your Assets Provide your raw creative assets: product photos, logos, brand colors, existing content, and any copy or messaging you want included.
  4. We Build Your Campaign (7-10 Business Days) I'll handle the complete campaign setup in your Meta Ads Manager: structure, targeting, tracking, creative, and ad copy.
  5. Receive Your Video Tutorial Get a personalized walkthrough showing you exactly how your campaign works and how to manage it going forward.
  6. Launch When You're Ready The campaign is built and waiting in your account. Turn it on whenever you're ready to start running ads.
  7. 30 Days of Email Support Have questions after launch? You'll have 30 days of email support to troubleshoot or ask for guidance on performance.

What You Walk Away With

Ready-to-Launch Campaign

A professionally built Meta ads campaign sitting in your Ads Manager, structured for performance and ready to go live.

Custom Ad Creative

2-3 ad creative variations designed to stop the scroll and drive action, tailored to your brand and offer.

Conversion-Optimized Copy

2-3 ad copy variations with hooks, body copy, and CTAs written specifically for your audience.

Conversion Tracking

Pixel verification and custom conversion setup so you can measure what's actually working.

Video Tutorial

15-20 minute personalized screen recording walking through your entire campaign structure.

30 Days of Support

Email support for questions, troubleshooting, and guidance as you manage your first campaign.

$1,997

One-time setup fee. Launch your Meta ads campaign with confidence.

This is the cost of a few weeks of wasted ad spend from trial and error. Instead, you get it done right from the start.

Get Started with The Launchpad

Frequently Asked Questions

If you have product photos, brand logos, or even iPhone photos of your work, we can work with that. For more complex creative needs like custom videography or illustration, we can discuss add-on services or recommend partners.
The Launchpad covers one offer per campaign. If you need multiple campaigns built, we can discuss a custom package or consider The Ads Power Day for bulk campaign buildout.
No, you'll need to have a landing page or opt-in page ready before we start. I'll review it and provide feedback on messaging and conversion optimization, but page creation isn't included. If you need landing page help, I can recommend tools or partners.
You're fully equipped to manage the campaign yourself. If you want ongoing optimization and management, we can transition you to The Ads Partner Retainer or book one-off Clarity Calls for specific questions.
We typically recommend starting with at least $500-$1,000 in initial ad spend to give Meta enough data to optimize your campaign. Your ideal budget depends on your goals, audience size, and offer price point. We'll discuss this during the kick-off call.
Campaign performance depends on your offer, price point, landing page, and market conditions alongside the campaign setup. I'll build your campaign using proven best practices, and if you need optimization support after launch, we offer Ads Health Checks and ongoing management options.
Yes. Since Instagram ads run through Meta Ads Manager, your campaign will include both Facebook and Instagram placements by default.
Not currently. Payment is due in full at booking.

Related Services

Need something different? Here are other ways we can help with your paid social strategy.

Ads Health Check Audit your existing Meta ads for quick performance wins. Ads Clarity Call 60-minute strategy session for specific ads questions. All Services See the full list of consulting and done-for-you options. Case Studies Examples of projects and systems we've built for clients.

Ready to Launch Ads That Actually Work?

Get a professionally built Meta ads campaign with strategy, creative, tracking, and a walkthrough so you know exactly what you're running and why.

Get Started with The Launchpad

$1,997 one-time setup. Includes a 30-minute strategy call, 30 days of support, and everything listed above.